Repurpose and Similar Content — Reuse Your Work, Don't Repeat It

Two tools help you get more out of what you’ve already made.

• Repurpose turns an approved piece into a new piece of another type. For example, an approved video script becomes a blog draft or a marketing email draft. It also shows a Lineage: what a piece was made from, and what has been made from it.
• Similar checks an idea or a transcript against content that’s already out there: your own ideas, designs, scripts, documents, blogs and emails, your posts, and posts from accounts you track in Discover. Use it to avoid saying the same thing twice.

You’ll find Repurpose as a tab in the side panel of each editor. Similar is a tab on a transcript and on an idea’s page.

Quick start (5 minutes)

1. Open an approved transcript from the Transcripts tab on Create.
2. In the left panel, click the Repurpose tab.
3. Pick what to turn it into, for example Marketing Email.
4. Click Create marketing email. You’ll see “Marketing Email created” and the new email opens in a new browser tab.
5. Back on the transcript, click the Similar tab to see content that’s like this script.

What can be repurposed into what

Only these content types have something to repurpose into:

Designs have a Repurpose tab too, but there’s nothing to turn a design into. Once it’s approved, it says “Nothing to repurpose this into yet.” Use a design’s Repurpose tab to see what the design was made from. See See what a piece was made from.

You can’t repurpose a piece back into the type it came from. If a transcript was made from a blog, turning that transcript into a blog again is blocked as circular.

Repurpose an approved piece

The Repurpose tab opens up only once the piece is Approved or Published. Before that, it says “Approve it first”, so you’re not making new work from something that may still change. See Reviews and Approvals.

Where to find the Repurpose tab:

• Transcript: the left panel, next to Scenes and Configure.
• Document: the right sidebar.
• Blog: the sidebar, next to Settings.
• Marketing email: the right sidebar.

To repurpose:

1. Open the Repurpose tab. You’ll see “Repurpose this transcript” (or document, blog, marketing email).
2. Click the type you want. The first one is picked for you.
3. Click the button below. It names your choice, like Create Design. It shows Creating… while it works.
4. You’ll see a message like “Design created”. The new piece opens in a new browser tab.

Example: A bakery approves the script “3 ways to keep bread fresh”. On its Repurpose tab they pick Marketing Email and click Create Marketing Email. A new email draft opens with the subject line “3 ways to keep bread fresh”, ready for them to write.

You can repurpose the same piece more than once. Each click makes another new piece.

What you get when you repurpose

Repurposing gives you a head start, not a finished piece. The new piece is a Draft that carries over the original’s title and its attached files. You write or generate the content yourself.

What each type starts with:

• Blog: a blog draft with the same title, the original’s files, and the transcript linked to it. Find it in the Blog tab on Create. See Writing Blogs with AI.
• Design: a blank square design (1080 × 1080) named after the original, with the original’s files ready to use. See Using the Design Editor.
• AI Design: an AI design request described as “Repurposed from” the original, with the original’s files. Set it up and generate it as usual. See AI Design Requests.
• Transcript: a new script with the same title and the original’s files as source files. Video and audio files are transcribed when they’ve finished processing. See Transcripts.
• Marketing Email: an email draft whose subject line is the original’s title, with the original’s files. See Marketing Emails.

Blogs, designs, transcripts and marketing emails made this way get your brand’s default approvers, and you’re added as an assignee.

See what a piece was made from

Below the repurpose options, every Repurpose tab has a Lineage list with two buttons, each with a count:

• From: “The source material this design was built from.” For example, the AI design request a design came from, or the transcript a blog was made from.
• Used in: “Everything made from this transcript so far.”

Each row shows the piece’s title, its type and its status. Click a row to open that piece in a new browser tab.

What shows up in Lineage:

• Pieces you made with Repurpose.
• Pieces linked when you picked a Content Source while setting up an AI design, blog, design, transcript or marketing email.
• Designs you made from an AI design version with Edit. See Reviewing and Editing AI Designs.

To trace a design back to where it started, open the design, click Info, then the Repurpose tab, then From.

If nothing is linked, you’ll see “This wasn’t repurposed from anything.” or “Nothing has been made from this yet.”

Check for similar content

The Similar tab compares an idea or a transcript with content that’s already been made, so you can spot a repeat before you publish it. It’s on:

• A transcript, in the left panel.
• An idea’s page, on the right next to Info and Comments. See Working on an Idea.

When the check runs

• Automatically, the first time the idea or transcript moves to Review. Later moves to Review don’t run it again.
• Whenever you click Check for similar content (if it has never run) or Re-check.

While it runs you’ll see Checking for similar content…. The top of the results shows Checked and the date it last ran.

What it compares

• For a transcript: the script’s text.
• For an idea: its title and description, plus the documents, transcripts, marketing emails and designs linked to it. A design that has been matched to a published post is compared by that post.

It looks through your brand’s ideas, transcripts, designs, documents, blogs and marketing emails. It also looks at posts from your own connected accounts, pages from your brand’s own website and your locations’ websites, and posts and web pages from accounts and websites you track in Discover. It leaves out the piece itself and the content already linked to it.

Read the Similar results

Each result shows:

• Its title and an icon or thumbnail for its type.
• A % match badge. Only results that are 60% or more alike are listed.
• A line with its status or scheduled date, or, for a post, the platform, account and date.
• A Competitor or Discovered label for content from accounts you track.
• For posts and ideas, an engagement badge and views, likes and comments. An idea shows the average per post. If there’s no rate, you’ll see No engagement data.

Click a result to open it in a new browser tab. Posts open on the platform.

Filter and sort

Click Filter to narrow the list:

• Type: Ideas, Transcripts, Designs, Social, Docs, Blogs, Emails or Webpages, each with a count.
• From: Everyone, Us, Competitors or Discovered.
• Similarity: All, Very similar (80% match or more) or Moderate (60–79%).
• Sort: Most similar, Top performing, Most likes, Most comments or Most views.

Click Clear to remove the filters. A dot on a transcript’s Similar tab means there are results you haven’t looked at yet.

Ideas for using Repurpose and Similar

One script, a week of content. Write and approve one video script, then spin it into the formats around it.

A physiotherapist approves the transcript “Fix your desk posture in 60 seconds”. From its Repurpose tab they create a Blog for the website, a Marketing Email for the monthly newsletter and an AI Design for an Instagram carousel. The transcript’s Used in now shows all three.

Turn a long guide into social posts.

A real estate agent approves the document “First-time buyer checklist”. They pick AI Design on its Repurpose tab, then set the request to 5 slides with one checklist step per slide.

Avoid repeating yourself.

A coffee shop moves the idea “Why we roast in small batches” to Review. Similar shows a design from last spring at 88% match. They change the angle to “Meet our roaster” instead.

See how competitors cover a topic.

A gym checks a transcript about protein myths, clicks Filter, picks Competitors under From and Top performing under Sort. The top result shows which competitor post on the topic got the most engagement.

Tips for the best results

• Approve before you repurpose. The tab stays locked until the piece is Approved or Published, so finish the review first.
• Give the original a clear title. The new piece takes the original’s title (or, for an email, its subject line), so a good title saves you renaming.
• Attach your files to the original. Images and videos on the original are carried over, so the new design or email has them ready.
• Use From to keep track. When someone asks where a design came from, its From list answers it in one click.
• Track competitors in Discover. Similar can only show competitor posts from accounts you track in Discover and mark as competitors. See Mark competitors.
• Re-check after big changes. The automatic check runs only once. If you rewrite a script, click Re-check later.

Common questions

The Repurpose tab says “Approve it first”. The piece isn’t Approved or Published yet. Get it approved, then come back. See Reviews and Approvals.

My design’s Repurpose tab says “Nothing to repurpose this into yet.” Designs can’t be turned into other content types. Use the design’s Repurpose tab to see what it was made from, under From.

The repurposed piece is empty. Repurposing makes a starting draft with the original’s title and files. It doesn’t write the content for you. Write it yourself, or use the AI tools in that editor.

I repurposed a transcript into a blog. Where is it? Open the Blog tab on Create. It’s a draft with the same title as the transcript.

I get an error saying repurposing back would be circular. The piece was made from that type. For example, a transcript made from a blog can’t be turned back into a blog. Open the original from From instead.

Nothing opened after I clicked Create. Your browser may have blocked the new tab. Allow pop-ups for the app. The new piece was still made, so find it on Create instead of clicking again, or you’ll get a second copy.

Similar says “No similar content found.” Nothing is 60% or more alike. Click Re-check after big changes.

Similar says the content “hasn’t been indexed for search yet”. You just wrote or changed the text, and Orsa hasn’t read it yet. It does this in the background about once an hour. Click Try again later.

Why don’t I see a Similar tab on my design, document or email? The Similar check is only on ideas and transcripts.

Why don’t competitor posts show up? Besides your own accounts and websites, Similar only includes accounts and websites you track in Discover. Add the competitor and tick Mark as competitor. See Discover Sources. Their posts can take a day or more to come in. See How Discover Updates.

The check failed. You’ll see “The similar content check couldn’t finish. Please try again.” and a Try again button. Click it to run the check again.

Does the Similar check run every time I move something to Review? No. It runs automatically only the first time. Click Re-check any time to run it again.