Discover
See what's breaking out in your niche.
Track competitor accounts, websites, subreddits and web searches in one feed. Every post is tagged to your own pillars, and breakouts are measured against each account's own normal, so a small local account can stand out too.
Sources
The accounts and sites you already check, in one feed
Add the sources you look at every morning. Orsa checks them daily and tags what it finds to your pillars and audiences.
- Accounts on Instagram, TikTok, YouTube, LinkedIn and Facebook, each marked as a competitor or not
- Websites and blogs, subreddits and web searches
- 6 sources on Solo and 10 on Teams, in any mix
Discover sources
Monitor social platforms and communities to discover trending content and discussions
Social media
Monitor Instagram, TikTok, YouTube, LinkedIn and Facebook accounts
Social media accounts
4 accounts added
@crumbandco
ActiveCompetitor@northsidebakehouse
ActiveCompetitorTikTok
@risecoffee
Active@elmstreetmarket
PausedBreakout signals
Which post broke out, not which brand is biggest
Each post is compared with its own account's 60-day average, so lift shows up whatever the follower count.
- Emerging at 1.5x, Breakout at 3x, Strong at 5x and Viral at 8x the account average
- A low-confidence flag when an account has too few posts to judge
- Breakouts on the same topic from several accounts are grouped as a trend
Signal Rules
Say what to watch for, in plain words
Write a rule the way you would say it. Orsa checks new items against it every day and tells you why it matched.
- Rules like "a bakery nearby announces a seasonal menu"
- Choose Any, Moderate or High, so a rule fires only on posts already doing well
- Each match comes with a reason and a confidence level, shown in the app
Signal rule: a bakery nearby announces a seasonal menu · Gate: High
Swipe File
From a saved post to an idea on your board
Save what is worth learning from, then turn it into an idea with the source attached.
- Save posts with a note and tags, and get a short "why this works" analysis
- Create idea from this adds a content idea linked to the original post
- Orsa AI reads your signals, competitor posts and Swipe File when you ask
Orsa AI wants to create a new content idea
Crumb & Co got 3.6x their usual engagement with a first-batch reel. Shoot ours on the 5am shift, saved from the Swipe File.
Plan
Ask Orsa AI about your brand…
Early access
Know what to post next
Orsa is in early access. Join the waitlist and we'll email you when your spot opens.